I imagine that they have someone who's job is it to Google their name and various product names daily and deal appropriately with the results.

It is HIGHLY COOL that they did respond and yay you for bringing it to their attention yet again that they need to find a way to make their cups recyclable. I admit that I was very unimpressed when those machines came out. Reusable or recyclable cups would be awesome. I liek the idea of the machines and the individual servings, but the cups were a huge barrier for me. Yay!